My critical thinking discussion with Melissa Joy Dobbins on the Sound Bites podcast

I enjoyed this conversation with Melissa Joy Dobbins from Sound Bites on Critical Thinking and Behavior Change.

A key point for food communicators (and probably all communicators): "We should no longer be scandalized that people don’t think critically, and we can’t get angry at our customers and audiences for not thinking critically. Our brains aren’t wired to do that.”

You can check out the podcast here. The critical thinking discussion starts at about 17 minutes (with the earlier part on behavior change).