“Education” is not Enough

A great quote:

“Our research shows that you need to add something else to the equation,” Fernbach said. “Extremists think they understand this stuff already, so they are not going to be very receptive to education. You first need to get them to appreciate the gaps in their knowledge.”

-Phil Fernbach, co-author of Knowledge Illusion, discussing a new paper he co-authored, “Extreme opponents of genetically modified foods know the least but think they know the most”

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